Jay-Z Enters The Cannabis Market With Monogram
Last updated 12/28/2020 at 9:20pm
"Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked," JAY-Z said in the press release. "I created MONOGRAM to give Cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we're just getting started."
Monogram is the Bainchild of Jay-Z and Caliva, one of the largest Cannabis brands in California.
Monogram products are placed in three categories: Light, medium, and heavy.
Rather than the traditional strain names for example Blue Dream, OG Kush, Pineapple Express, etc. Monogram's newly introduced strains are numbered: No. 88, No. 96, No. 70 and No. 01.
Monogram is also launching with three product types:
OG Handroll: A premium cigar (read: blunt) rolled with flower to burn slowly and evenly for multiple sessions.
Loosies Preroll Pack: A pack of four prerolls with .4 grams of top-shelf flower.
Flower: Small batch grown flower, available in 2 gram and 4 gram jars.
JAY-Z has been a longtime proponent of ending the War on Drugs, culminating with a collaboration with the Drug Policy Alliance.